Farmers' 2012 Rose Parade float design revealed
Patrick Cooke
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Insurance since 1998.
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The 2012 Rose Parade float design is here, and we're
giving you a sneak peek. The 123rd Rose Parade
theme is "Just Imagine," and the Farmers crew worked
hard to design a float that would inspire people to do
just that.
In light of the string of natural disasters that struck our
nation over the past year, Farmers created a design to
remind people that Farmers' expert agents can help
prepare their customers for those unforeseen events.
Our float, titled "The Unimaginable" will make its way
down Pasadena's Colorado Boulevard for the 123rd
annual Rose Parade on Monday, January 2. Because
New Year's Day falls on a Sunday this year, the parade
was moved to Monday in keeping with its "Never on a
Sunday" tradition.
The 123rd Rose Parade will be broadcast nationally on
ABC, Hallmark Channel, HGTV, NBC, RFD-TV and
Univision. The parade is also seen in more than 200
international territories and countries.
Farmers has been a proud Rose Parade float
participant since1959.